The ironic story about Ironic.
"I found myself in desperate need of what I was dedicating my life to research on blood. Oh, the irony."
I am Dr. Nélida Leiva Eriksson and I've learned the hard way that I was one of countless women suffering from iron deficiency. After neglecting my own health I found myself in desperate need of what I was dedicating my life to research on blood.
However, the iron pills available were a major disappointment. Not only did they upset my gut, but my body wasn't able to absorb the iron and most of it went through, anyway. I thought I had to come up with a better alternative.
That's why I founded Ironic to empower women and put an end to the tiredness and fatigue caused by iron deficiency. I refuse to believe that being a woman should mean constantly feeling drained. I am determined to provide a solution that truly works.




